CBD, Recovery, and the Diaz Brothers: A Deep Dive into Game Up Nutrition
Background & Brand Identity
Game Up Nutrition (also stylized as GAME UP® Nutrition) is a wellness and cannabinoid-forward brand that combines CBD, adaptogens, functional mushrooms, and superfoods into its product line. The company positions itself as a “plant-based wellness brand” and emphasizes natural, organic, non-GMO ingredients, offering multiple formulations (e.g., isolate, broad spectrum, full spectrum) of cannabinoid products.
In its marketing and public presence, Game Up heavily leans on its connection with Nate Diaz and Nick Diaz, two well-known MMA/UFC fighters. Some media and promotional narratives treat the Diaz brothers as founders or co-founders (or at least brand ambassadors) of Game Up. In interviews, Nate has publicly spoken about using cannabis/CBD for recovery and wellness, and the brand is sometimes framed as an outlet for those beliefs.
One interesting note: at least one outside report has flagged controversy involving a Game Up multivitamin (“Plant Man”) that was reportedly tested by USADA and found to contain prohibited substances like SARMs (e.g., LGD-4033) and steroids in certain batches. The product “Plant Man” is no longer openly promoted on Game Up’s site, though it has resurfaced via third-party retailers in some cases. To be clear, the connection between that specific product and the Diaz brothers’ supplementation is contested and hasn’t been definitively confirmed.
Product Range
Game Up’s product catalog spans several categories, blending cannabinoids, mushrooms, and “superfoods.” Some key product types include:
- CBD & cannabinoid tinctures and oils — They offer isolate, broad-spectrum, and full-spectrum formulations, often with additional cannabinoids like CBG or CBN.
- Topicals & balms — Products like POWER BALM™ 9200mg Ultra Strength CBD Pain Balm, 2000mg CBD Freeze Gel Roll On, muscle balms, etc.
- Superfood & greens blends — For instance, the “Greens Health Superfood Mix” is offered in their non-CBD/supplement side of the brand.
- Functional mushroom / adaptogen formulations — They’ve incorporated mushroom tinctures and stacks (“Shroom Stack”) and likewise include cordyceps, reishi, etc.
- Hemp flower / CBD flower & pre-rolls — They also offer raw hemp flower (full spectrum) and pre-rolled joints in some lines.
- Bundles & specialty stacks — Game Up markets combined “stacks” (e.g. recovery stacks, power stacks) that bundle multiple products.
Quality, Transparency & Reputation
Game Up states that all its cannabinoid products are manufactured in GMP-certified labs, and that every batch is tested by two independent, third-party laboratories. Many product pages include QR codes or links to “Lab Reports” or certificates of analysis. The brand underscores that its formulations use clean CO₂ extraction, organic hemp, and strive for clean formulations.
However, reviews and critics have flagged certain areas needing improvement. For example, Leafreport’s review notes that while potency testing is provided, the brand doesn’t make clear that all purity tests (heavy metals, pesticides, residual solvents) are universally reported for every product. Some critiques also mention that pricing is on the higher side, and that the overall catalog is somewhat limited compared to larger CBD brands.
Because of the previously mentioned controversy over the “Plant Man” supplement and USADA testing, some have questioned oversight, transparency, and potential liabilities.
Business & Distribution
Game Up largely sells direct-to-consumer through its website (gameupnutrition.com), where many of its products are available. Some of its non-CBD products (e.g. Greens blends) are also listed on Amazon, per interviews. The brand has reportedly expanded into retail channels, especially in certain U.S. stores. In addition, the brand has partnerships and merchandising using the “Diaz G” branding, and alignment with the Diaz brothers’ fans and MMA / combat sports communities.